1. Most
new-product activities are devoted to
- introducing
backward integration
- changing the
target markets
- improving
existing products
- changing the
existing market dynamics
2. Which
of the following is the best example of a new-to-the-world product?
- Tata Motors, an
Indian automobile company, acquires Jaguar to extend its business
- Kids-Med, a
company that produces childcare products, launches a non-contact thermometer
- Walmart, the
retail giant, opens new stores in an underdeveloped African country
- Pestorica, a
publishing company, decides to launch a new sports magazine
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3. ________
is the ability of a company to prepare on a large-scale basis individually
designed products, services, programs, and communications.
- Interoperability
- Mass
customization
- Reverse engineering
- Backward
compatibility
4. Which
of the following will most help service providers overcome the limitation of
intangibility of services when positioning itself?
- Sharing services
- Using brand
symbols
- Working with
larger groups
- Cultivating
non-peak demand
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5. Which
of the following is most closely related with the organic growth of an
organization?
- Developing new
products from within
- Increasing
productivity of employees
- Acquiring a
product or service brand
- Increasing the
operational profitability
6. When
the physical product cannot be easily differentiated, the key to competitive
success may lie in adding valued services and improving their quality. The main
service differentiators are ordering ease, delivery, installation, ________,
customer consulting, maintenance, and repair.
- ease of use
- technology
intensity
- adaptability
- customer
training
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7. Services
high in ________ are those services that have characteristics the buyer
normally finds hard to evaluate even after consumption.
- credence
qualities
- trial qualities
- search qualities
- experience
qualities
8. Happy
Home Products produces detergents, toothpaste, bar soap, disposable diapers,
and paper products. This company has a product ________ of five lines.
- width
- type
- class
- length
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9. Campbell
Soups is a newly established company that specializes in preparing healthy but
tasty food for children under the age of 5. It is incurring huge production
costs, nonexistent profits, and slow sales growth. The company is in the
________ phase of its life cycle.
- introduction
- growth
- maturity
- decline
10. The
five product levels constitute a ________. At each level more customer value is
added.
- value grid
- demand chain
- business model
- customer-value
hierarchy
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571 Week 3
11. A
dance school in the Bronx teaches professional hip-hop and salsa. It is
experiencing an increase in student admissions, which is leading to substantial
improvement in profits. The school is going through the ________ phase of its life
cycle.
- introduction
- decline
- growth
- maturity
12. Poga
International, a multinational beverage corporation, identifies that one of its
competitors is launching an apple flavored drink. The company decides to launch
an apple flavor brand along with its competitor. What timing strategy is used
here?
- Exchange entry
- Parallel entry
- Late entry
- First entry
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13. Using
the ________ level of the product hierarchy to market its soups, Campbell Soups
feature the company name first, then the soup variety on their packaging.
- product-family
- product-line
- product-class
- product-type
14. It
was sunny when Jenny went to class, but by the time class was over it was
raining heavily, so Jenny stopped by the student store to buy an umbrella
before she walked back to her dorm. In this case, the umbrella is an example of
a(n) ________.
- emergency good
- heterogeneous
shopping good
- specialty good
- impulse good
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15. Which
of the following is the level at which the product’s primary characteristics
operate?
- Design
- Durability
- Conformance
quality
- Performance
quality
16. One
of the ways to change the course of a brand is to modify the product. Under
product modification, ________ adds size, weight, materials, supplements, and
accessories that expand the product’s performance, versatility, safety, or
convenience.
- feature
improvement
- technological
improvement
- quality
improvement
- style
improvement
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17. Marketers
must see themselves as benefit providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover his or her feet and allow him
or her to walk unobstructed. This is an example of what level in the
consumer-value hierarchy?
- Pure tangible
product
- Potential
product
- Basic product
- Augmented
product
18. Product
launches include many tasks and often take longer than expected. To coordinate
effectively, a planning technique such as ______ can be used.
- master
scheduling
- key path
scheduling
- task scheduling
planner
- critical path
scheduling
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19. Some
firms might delay the launch of their products until after the competitor has
borne the cost of educating the market. Such an entry is called ________ entry.
- balancing
- strategic pay
off
- late
- compensating
20. Which
of the following steps will help service firms to increase their quality
control?
- Adopting
differential pricing
- Providing
complementary services to customers
- Cultivating
non-peak demand
- Standardizing
the service performance process
21. Product-line
analysis provides information for two key decision areas: product-line length
and ________.
- product-class
composition
- product
mix-pricing
- popular pricing
- product need
family
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