MKT 571 Week 4 Quiz Latest UOP Assignment

  

1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

• Strategic marketing system
• Vertical marketing system
• Horizontal marketing system
• Conventional marketing system

2. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? 

• Market-penetration pricing
• Sensitive pricing
• Target pricing
• Market skimming

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3. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

• Side pull strategy
• Push strategy
• Pull strategy
• Downward strategy

4. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

• Barter
• Offset
• Free trade
• Compensation deal

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5. What takes place when dealers purchase some or all of a product line?

• Part-line forcing
• Half-line forcing
• Forcing by brand
• Full-line forcing

6. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

• Pull strategy
• Downward strategy
• Upward strategy
• Push strategy

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7. What type of distribution places the goods or services in as many outlets as possible?

• Selective distribution
• Exclusive distribution
• Marketing distribution
• Intensive distribution

8. When the number of intermediaries are severely limited, this means an

• strategic distribution
• marketing distribution
• inclusive distribution
• exclusive distribution

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9. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

• break-even current profit
• negative current profit
• maximum current profit
• lowest current profit

10. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

• Rectangular marketing system
• Conventional marketing system
• Horizontal marketing system
• Vertical marketing system

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11. What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

• Sale
• Offset
• Auction
• Barter

12. What mode of entry is it when local and foreign investors share ownership and control?

• Direct investment
• Sole proprietor
• Foreign investment
• Joint venture

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13. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

• buyback arrangement
• free trade agreements
• price adaptation
• trade agreements

14. What is a simple way to engage in international marketing?

• Cultural attainment
• Licensing
• Travel abroad
• Communications

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15. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

• Triangular marketing system
• Horizontal marketing system
• Rectangular marketing system
• Vertical marketing system

16. Which companies have launched a website without any previous existence as a firm?

• Brick-and-click
• Employee-centered companies
• Customer-centered companies
• Pure-click companies

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17. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

• Tying agreements
• Marketing agreements
• Promising agreements
• Loosening agreements

18. Companies are pursuing which objective when they start with prices high and slowly drop them over time?

• Market tactics
• Market pricing
• Focusing on market share
• Market skimming

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19. Which type of distribution relies on some intermediaries willing to carry a particular product?

• Planned distribution
• Marketing distribution
• Strategic distribution
• Selective distribution

20. What type of system does a firm employ to decide about the most critical decisions management faces?

• Pulling system
• Marketing channel system
• Pushing system
• Advertising strategic system

21. What is an ultimate form of foreign involvement?

• Direct ownership
• Direct investment
• Foreign trade
• Foreign investment

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